Marketing Leader - Brand Strategy & Growth

Keys Klinik Pratama is seeking a dynamic and results-driven Marketing Leader to spearhead our brand strategy and drive business growth in Sangatta Utara, Kalimantan Timur. In this pivotal role, you will lead a high-performing marketing team to develop and implement innovative marketing strategies that will enhance our brand presence and customer engagement. With a strong focus on data-driven decision-making and a passion for healthcare innovation, Keys Klinik Pratama is the perfect place to take your marketing career to the next level.

As the Marketing Leader, you will be responsible for creating a compelling brand narrative that resonates with our target audience. You will work closely with our medical team to ensure that our marketing messages are accurate, informative, and aligned with our clinical excellence. Leveraging tools like Google Analytics, SEMrush, and Hootsuite, you will analyze market trends, consumer behavior, and competitive landscapes to inform your strategic decisions.

With a proven track record in brand strategy and marketing leadership, you will bring a fresh perspective to Keys Klinik Pratama. Join us in Sangatta Utara, Kalimantan Timur, and be part of a team that is committed to delivering exceptional healthcare services while making a positive impact on the community.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive brand strategy to enhance our market presence and customer engagement.
• Lead a high-performing marketing team, providing guidance and support to achieve departmental goals.
• Conduct market research and analysis using tools like Google Analytics, SEMrush, and Hootsuite to inform strategic decisions.
• Create and manage marketing campaigns across digital and traditional channels, ensuring alignment with our brand values and clinical excellence.
• Collaborate with the medical team to develop accurate, informative, and engaging marketing content.
• Monitor and evaluate marketing performance, providing regular reports to senior management.
• Stay abreast of industry trends and best practices in healthcare marketing.
• Build and maintain strong relationships with key stakeholders, including partners, suppliers, and community leaders.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing leadership, with a proven track record in brand strategy and growth.
• Strong understanding of healthcare marketing and a passion for clinical excellence.
• Proficient in using marketing tools and software, including Google Analytics, SEMrush, and Hootsuite.
• Excellent communication, leadership, and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Familiarity with the healthcare industry in Indonesia, particularly in Kalimantan Timur, is a plus.
• Certification in digital marketing or a related field is a plus.

🛠️ Keahlian

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